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The new Instagram grid size: What it means for your content strategy

Red Marketing News
new Instagram grid size

January 22, 2025

Have you checked out your Instagram profile grid lately? If not, you’re in for a surprise. The new Instagram grid size is here, and it’s shaking things up in the most vertical way possible. Gone are the days of the regular square image display – the grid is now taller, portrait-oriented and more aligned with Reels (and TikTok, which Instagram is trying to set itself up as a replacement for). At RED Marketing, we’ve got our eye on this update because it’s not just a cosmetic change. Let’s unpack what the new Instagram grid size means for your brand and how you can stay ahead of the curve.

What’s changing with the new Instagram grid size?

The new Instagram grid size now supports portrait-oriented posts in a 4:5 aspect ratio (1080 x 1350 pixels), stepping away from the classic 1:1 square format (1080 x 1080 pixels). This means your vertical shots and portrait-style content will take up more real estate on the grid, making them larger and harder to ignore. Why the shift? Instagram is leaning into trends dominated by Reels and TikTok. According to Instagram chief Adam Mosseri, it’s also more suited to how the majority of people now use the app. While the update has been in the works for a while, it’s caught many off guard with its sudden rollout. But one thing’s clear: This change is here to stay, and it’s time to rethink your visual strategy to shine in this updated landscape.

Why the new Instagram grid size matters for your brand

This update goes beyond aesthetics – it’s a strategic shift for better visibility and engagement. Let’s break down why the new Instagram grid size deserves your attention:
  • Stand out with taller posts: Vertical posts dominate the screen, grabbing attention faster and holding it longer. More screen space = more visibility for your content.
  • Keep your grid looking fresh: The 4:5 aspect ratio feels modern and dynamic, while sticking to old square posts might make your profile look outdated.
  • Tell bigger, better stories: The added height gives you extra space to showcase your products, design engaging infographics or create scroll-stopping carousels.

How we’re maximising the new Instagram grid size

At RED Marketing, we’re making sure our clients stand out with content designed for the new Instagram grid size. Here’s what we’re doing and how you can take action too:
  • Resize your content: We’re creating posts in the 1080 x 1350 (4:5) format to take advantage of the taller layout. If you’re managing your own feed, start resizing your visuals to fit the new standard.
  • Refresh your grid: Our team reviews and updates client feeds to ensure portrait posts blend seamlessly with their existing look. You can do the same by phasing in vertical content for a modern, polished grid.
  • Plan smarter content: Taller posts give more space to showcase your brand’s story, products and personality. Whether it’s carousels, infographics or bold designs, we make sure every post grabs
  • Focus on quality visuals: The added height demands visuals that impress. Prioritise strong photography, creative designs and engaging formats to make your posts unmissable.
See ya, perfect grid! Instagram rewards those who adapt fast and this update is no different. If your feed is still relying on square posts, you could miss out on engagement and impact. At RED Marketing, we’re ready to help you adjust to the new Instagram grid size. Get in touch today and let’s give your grid the upgrade it deserves – email info@redmarketing.biz for UK clients or info@redmarketing.co.za for SA clients.
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