Digital Agency in London

PUBLIC RELATIONS & INFLUENCER MARKETING

Let’s make your brand the talk of the town! As social media keeps soaring, public relations and influencer marketing are your brand’s ticket to fame and fortune.

Powerful strategies to grow your reputation, reach your audience, and spark real engagement.

We blend proven strategies to help clients build a positive reputation, increase brand awareness, and drive business success. Our approach focuses on effective communication and

Public relations services

Our goal is to help clients build a strong and lasting reputation that sets them apart in their industry. By combining strategic communication with meaningful relationship-building, we ensure your brand not only reaches the right audience but also resonates with them. From boosting brand awareness and credibility to driving measurable business growth, we focus on creating authentic connections that foster trust, loyalty, and long-term success.

Securing coverage in print and digital publications

Securing coverage in both print and digital publications is a fundamental aspect of public relations.

By creating and disseminating news and information about your brand to various media outlets, positive media attention is garnered. This not only increases brand visibility but also helps establish the brand as a credible and authoritative source in its industry. Consistent media coverage keeps your brand top-of-mind for consumers and stakeholders, while strategic placement in targeted publications can attract specific audiences and drive engagement.

Professional press release writing

Crafting professional and informative press releases tailored to your desired audience is key.

These press releases are designed to generate media coverage and increase public awareness of important news, such as product launches, events or corporate announcements. Ensuring that the content is engaging and newsworthy helps attract the attention of journalists and media outlets, thereby maximising the chances of getting featured. Additionally, incorporating relevant quotes, statistics and multimedia elements can enhance the appeal and shareability.

Building relationships with media members

Establishing and maintaining positive
relationships with journalists, editors and
producers is essential for securing media
coverage and opportunities.

These relationships are built on trust and mutual understanding, ensuring that media members view your brand as a reliable and valuable source of information. Regular engagement and interaction with the media help keep your brand top of mind, increasing the likelihood of coverage. Our longstanding relationships with media outlets further solidify our reputation as a trusted partner in delivering news and stories that resonate with their audiences.

Crisis management and reputational threats

During a crisis, managing your brand’s
reputation and communication is crucial!

Providing strategic guidance, crafting holding statements and engaging in hands-on media relations support helps mitigate the impact of the crisis on your brand’s image. By proactively addressing the situation and communicating effectively with stakeholders, you can navigate the crisis and maintain your reputation. Additionally, monitoring media and social channels allows for swift responses to emerging issues, ensuring your brand remains resilient in challenging times.

Interacting with media members

Proactively engaging with media members to promote your brand, product or service is an ongoing effort.

This involves pitching stories, responding to media enquiries and providing journalists with valuable information and insights. By building strong relationships with media members, your brand can secure positive publicity, increase brand awareness and establish itself as a thought leader in its industry.

Organising media events

Organising and promoting media events designed to capture the attention of journalists, bloggers, influencers and other media members is a powerful way to showcase your brand or product.

These events provide firsthand experiences, allowing media members to engage directly with your brand and its offerings. Creating memorable and impactful events helps generate media coverage and buzz around your brand.

Influencer marketing services

Influencer identification is the process of identifying individuals who have a large and engaged following on social media and can influence their followers’ opinions and purchasing decisions.

Identifying relevant influencers

Identifying individuals with large, engaged followings on social media who can influence their followers’ opinions and purchasing decisions is a critical step in influencer marketing.

These influencers should align with your brand’s values and target audience, ensuring that their endorsement resonates authentically with their followers.

Influencer outreach and partnerships

Once relevant influencers are identified, reaching out to them with personalised messages that clearly articulate your brand’s value proposition and expectations for the partnership is essential.

Building genuine relationships with influencers helps establish trust and credibility, increasing the likelihood of successful collaborations.

Content creation and guidance

Collaborating with influencers to create content that aligns with your brand’s messaging and goals involves providing clear briefs and guidance.

Campaign management and performance tracking

Overseeing and coordinating all aspects of influencer marketing campaigns, from reviewing and approving content to monitoring performance metrics, is key to success.

Tracking engagement rates, reach and conversions provides valuable insights that inform future influencer strategies and partnerships.

Engaging public relations tactics

Our goal is to help clients build a positive reputation, increase brand awareness, and drive business success through effective communication and relationship-building with their target audience.

Influencer gifting and press drops

Generating buzz and excitement around your brand or product through gifting and press drops involves sending carefully curated gifts or products to journalists, influencers or other media members.

This tactic aims to secure coverage or mentions, leveraging the influence and reach of the recipients to amplify your brand’s message.

Paid influencer partnerships

Facilitating paid collaborations where influencers receive compensation for promoting your brand’s products or services on their social media platforms ensures a structured and mutually beneficial partnership.

These paid partnerships are designed to maximise the influencer’s impact and reach, driving engagement and conversions for your brand.

Ambassador programmes and community building

Creating ambassador programmes that recruit loyal customers, fans or influencers to represent and promote your brand’s products or services fosters a community of passionate brand advocates.

These ambassadors actively spread the word about your brand, leveraging their networks and influence to enhance brand visibility and credibility.

Giveaways and competitions

Engaging your audience and increasing brand awareness through giveaways and competitions is a popular and effective public relations tactic.

By partnering with media or influencers, the reach and impact of these giveaways and competitions are amplified, creating excitement and driving participation.

FEATURED IN

Public Relations & Influencer Marketing case studies

We’re in the business of results. Take a look at our recent case studies, or get in touch to learn more about how we did it.

Beauty PR and Influencer Campaigns Case Study Presentation

By strategically implementing our Beauty PR and Influencer Campaign methods, achievements came to fruition

Content Curation Copywriting Creative Services Media Relations PR and Influencer Marketing

VHS Case Study Presentation

The VIRTUAL HIGH SCHOOL – PR strategy that involved curating press releases that would spark the media’s interest.

Creative Services Graphic Designs Marketing Strategy Media Relations PR and Influencer Marketing

Malls and Shopping Centres – Case Study

Delivering a 350-degree marketing service to malls and shopping centres.

Creative Services Digital Marketing Marketing and Branding PR & Influencer Marketing Social Media Marketing Website Development

Cosmetic Clients – Case Study

Collaborating with over 20 international beauty and cosmetic brands, RED Marketing has brought its expertise to Cosmetic renowned names

Creative Services Digital Marketing Marketing and Branding PR and Influencer Marketing Social Media Marketing Website Development

Restaurant Clients – Case Study

Since 2014, RED Marketing has been actively involved in the restaurant industry. The journey began with Trumps Grillhouse & Butchery, marking the inception of our collabor ation.

Content Curation Creative Services Digital Marketing Eventing Marketing and Branding Photography Work PR and Influencer Marketing Social Media Marketing Website Development

awards / accreditations

Frequently asked questions

Public Relations and Influencer Marketing

Can you help me create a brand from scratch?

Absolutely. We specialise in building brands from the ground up. Our creative team will guide you through developing a unique brand identity, creating meaningful messaging and positioning your business for success. As a digital marketing agency in London, we tailor everything to reflect your vision and connect with your audience.

Do you offer professional copywriting?

Yes, we do! Engaging copy is at the heart of effective marketing. From website content to social media captions and campaign messaging, our creative services and content curation include professional copywriting that captures your brand voice and speaks directly to your audience.

Do you offer video production services?

Yes, we create high-quality video content that tells your brand’s story. From promotional videos to social media clips, our team handles every aspect of production – concept, filming, editing and final delivery. We make sure your videos captivate and engage viewers, seamlessly integrating them into our creative services and content curation.

What about video editing and animation?

Our video editing services bring your footage to life, creating polished, professional content that aligns with your brand’s vision. But we don’t stop there – animation is where the magic happens. Think bold motion graphics, dynamic explainers and 3D elements that add depth and energy. Our animations are perfect for brands that want to move their audience – literally and figuratively.

What makes RED Marketing stand out from the crowd?

What sets us apart? It’s our diverse team of category experts. Whether it’s strategy, copywriting, design, photography or videography, you’ll get the best from each discipline. This means your content is crafted by specialists, ensuring top-tier quality across the board.