Beauty PR and Influencer Campaigns Case Study Presentation
The Client: Background
At Beauty Bag, our story is one of passion and excitement. We embarked on this journey with a mission to bring the world of international beauty to South Africa, making it accessible to all beauty lovers like you. We wanted to break down barriers and open doors to coveted brands that were previously hard to find.
We take pride in being the exclusive distributor for these prestigious international brands. Our commitment goes beyond simply delivering products; we strive to build genuine relationships with both our brands and our beloved Beauty Babes.
We only sell legitimate and authenticated products. Your trust and satisfaction are our top priorities, so you can shop with confidence, knowing that each product is the real deal.Welcome to our world of beauty, where dreams become reality, and where every Beauty Babe is cherished. Together, let’s embrace the power of beauty and celebrate the uniqueness that sets us apart.
THE RESULTS
By strategically implementing our methods, the following achievements came to fruition. One month of pr resulted in features in the following publications:
PR Features: Print And Online
- Glamour
- Fairlady
- Your Pregnancy
- A2
- Pharmaceutical & Cosmetic
- Review
- Gauteng Lifestyle
- Forbes
- Yclad
Influencer Campaigns
- 2 successful influencer campaigns for the Hairtamin and Bybi product launches with a reach of over 40,000 people through micro influencers.
Total AVE
- R460 000
ROI: 1:15
View the full case study
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