Digital marketing and paid advertising

RED Marketing’s digital marketing analysis services can include a range of activities aimed at analysing and evaluating the effectiveness of a company’s online marketing efforts.

1. Web analytics: This involves analysing website traffic, user behaviour, and engagement to understand how users interact with the website and find opportunities for improvement.
2. Social media analytics: This involves analysing social media metrics such as likes, shares, comments, and follower growth to understand how users engage with the brand on social media.
3. Email marketing metrics: This involves analysing email open rates, click-through rates, and conversion rates to understand the effectiveness of email campaigns.
4. SEO analysis: This involves analysing keyword rankings, backlinks, and on-page optimisation to understand the effectiveness of search engine optimisation efforts.
5. Competitor analysis: This involves analysing the online presence and marketing strategies of competitors to name areas of improvement and stay ahead of trends.
6. Conversion rate optimisation (CRO): This involves analysing user behaviour and engagement to optimise the website’s design and content to improve conversion rates.
7. A/B testing: This involves testing different variations of website content and design to decide which performs best and improve overall website performance.

By working with RED Marketing, businesses can gain valuable insights into their online marketing efforts, show areas of improvement, and make data-driven decisions to optimise their marketing strategy and drive business growth.

On-page and off-page SEO are two important aspects of search engine optimisation (SEO) that work together to improve a website’s visibility and ranking on search engines.

On-page SEO refers to the optimisation of elements on a website to improve its search engine visibility. This includes optimising elements such as the website’s content, meta tags, URL structure, and internal linking. On-page SEO also involves ensuring that the website is mobile-friendly, has a fast-loading speed, and is accessible to search engine crawlers.

Off-page SEO, on the other hand, refers to the optimisation of elements outside of a website to improve its search engine visibility. This includes optimising elements such as backlinks, social media presence and brand mentions. Off-page SEO also involves building relationships with other websites and influencers in the industry to increase the visibility and credibility of the website.

Pay-per-click (PPC) and Google Ads management are services offered to help businesses create and manage effective PPC campaigns. PPC is a digital advertising model where businesses pay each time a user clicks on one of their ads. Google Ads, formerly known as Google AdWords, is a popular PPC advertising platform that allows businesses to display their ads on Google search results pages, as well as on partner websites and mobile apps.

PPC and Google Ads management services can include a range of activities, including:

1. Campaign setup: This involves setting up Google Ads accounts, creating campaigns, and selecting target keywords and audience demographics.
2. Ad creation: This involves designing and creating effective ad copy and visual assets that grab users’ attention and encourage clicks.
3. Keyword research: This involves identifying relevant keywords that users are searching for and incorporating them into ad campaigns to increase visibility and clicks.
4. Ad targeting: This involves selecting specific audience demographics and targeting options to ensure that ads are seen by the most relevant users.
5. Bid management: This involves setting and adjusting bids on keywords to ensure that campaigns are competitive and cost-effective.
6. Performance monitoring: This involves regularly monitoring campaign performance, analysing data, and adjusting to improve performance and ROI.
7. Reporting: This involves providing regular reports on campaign performance, including metrics such as click-through rates, conversion rates and cost-per-click.

By working with RED Marketing for PPC and Google Ads management, businesses can ensure that their campaigns are set up for success, with effective ad copy, targeting and bidding strategies. This can help them reach their target audience, drive more clicks and conversions, and ultimately achieve their marketing and business goals.

Social media advertising is a type of digital advertising that uses social media platforms to promote a business or its products and services. Social media advertising can help businesses reach a wider audience and engage with potential customers in a more targeted and personalised way.

Some common social media advertising platforms include:

1. Facebook Ads: This allows businesses to create ads that appear on Facebook, Instagram and other partner apps and websites. Facebook Ads allows businesses to target specific demographics, interests, and behaviours and provides detailed reporting on ad performance.
2. Twitter Ads: This allows businesses to create promoted tweets and accounts that appear in users’ feeds, as well as target specific keywords and demographics.
3. LinkedIn Ads: This allows businesses to create ads that appear on LinkedIn, targeting specific job titles, industries and company sizes.
4. Instagram Ads: This allows businesses to create ads that appear on Instagram, targeting specific demographics and interests.
5. Pinterest Ads: This allows businesses to create ads that appear on Pinterest, targeting specific interests and demographics.
6. Social media advertising services can include a range of activities, including:
7. Campaign setup: This involves setting up social media advertising accounts, creating campaigns, and selecting target demographics and interests.
8. Ad creation: This involves designing and creating effective ad copy and visual assets that grab users’ attention and encourage clicks.
9. Targeting: This involves selecting specific audience demographics and targeting options to ensure that ads are seen by the most relevant users.
10. Bid management: This involves setting and adjusting bids to ensure that campaigns are competitive and cost-effective.
11. Performance monitoring: This involves regularly monitoring campaign performance, analysing data, and adjusting to improve performance and ROI.
12. Reporting: This involves providing regular reports on campaign performance, including metrics such as click-through rates, conversion rates and cost-per-click.

Email marketing is a digital marketing strategy that involves sending targeted promotional messages or newsletters to a specific audience via email. The goal of email marketing is to nurture relationships with customers, build brand loyalty and ultimately drive sales and revenue.

Newsletter curation is the process of gathering, selecting, and compiling content for a regular newsletter sent out via Mailchimp. A newsletter is an email sent to a list of subscribers that typically includes updates, news and information related to a particular topic or industry.

Our newsletter curation services include a range of activities, such as:

1. Content research: This involves identifying relevant and timely content from a variety of sources, such as blogs, news outlets, and social media.
2. Content selection: This involves reviewing and selecting the most interesting and valuable content to include in the newsletter.
3. Content organisation: This involves structuring the content in a way that is easy to read and understand and aligns with the newsletter’s theme or topic.
4. Writing: This involves writing headlines, summaries and introductions for each piece of content included in the newsletter.
5. Design: This involves designing visually appealing and on-brand email templates that are optimised for readability and engagement.
6. List management: This involves managing the newsletter subscriber list, including adding new subscribers and removing inactive or unengaged subscribers.
7. Distribution: This involves sending the newsletter to subscribers on a regular schedule, typically weekly or monthly.
8. Performance monitoring: This involves regularly monitoring newsletter performance, analysing data, and adjusting to improve engagement and open rates.

Digital advertising placements refer to the different areas on the internet where digital ads can be displayed. Here are some common digital advertising placements:

1. Search engine ads: Ads that appear at the top or bottom of search engine results pages when a user searches for specific keywords.
2. Display ads: Ads that appear on websites, usually in the form of banner ads or pop-ups.
3. Social media ads: Ads that appear on social media platforms, such as Facebook, Instagram, and LinkedIn.
4. Video ads: Ads that appear before, during, or after online videos, such as on YouTube or other video-sharing sites.
5. Native ads: Ads that are designed to blend in with the content on a website or app, appearing as sponsored or recommended content.
6. Mobile app ads: Ads that appear within mobile apps, such as banner ads or full-screen interstitial ads.
7. Retargeting ads: Ads that target users who have previously visited a website or interacted with a brand, typically displayed on other websites they visit.
8. Programmatic advertising: Ads that are automatically placed and targeted using algorithms, often using real-time bidding systems.

Digital advertising placements can be an effective way for businesses to reach their target audience and drive traffic and sales to their website. By working with RED Marketing, businesses can create targeted ad campaigns that reach the right audience, in the right place, at the right time.

Performance insights are critical for understanding how well a website or digital marketing campaign is performing and identifying areas for improvement. By analysing performance data, businesses can make informed decisions about marketing strategy, budget allocation, and other key business decisions.