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RED Marketing’s digital marketing analysis services can include a range of activities aimed at analysing and evaluating the effectiveness of a company’s online marketing efforts.
By working with RED Marketing, businesses can gain valuable insights into their online marketing efforts, show areas of improvement, and make data-driven decisions to optimise their marketing strategy and drive business growth.
On-page and off-page SEO are two important aspects of search engine optimisation (SEO) that work together to improve a website’s visibility and ranking on search engines.
On-page SEO refers to the optimisation of elements on a website to improve its search engine visibility. This includes optimising elements such as the website’s content, meta tags, URL structure, and internal linking. On-page SEO also involves ensuring that the website is mobile-friendly, has a fast-loading speed, and is accessible to search engine crawlers.
Off-page SEO, on the other hand, refers to the optimisation of elements outside of a website to improve its search engine visibility. This includes optimising elements such as backlinks, social media presence and brand mentions. Off-page SEO also involves building relationships with other websites and influencers in the industry to increase the visibility and credibility of the website.
Pay-per-click (PPC) and Google Ads management are services offered to help businesses create and manage effective PPC campaigns. PPC is a digital advertising model where businesses pay each time a user clicks on one of their ads. Google Ads, formerly known as Google AdWords, is a popular PPC advertising platform that allows businesses to display their ads on Google search results pages, as well as on partner websites and mobile apps.
PPC and Google Ads management services can include a range of activities, including:
By working with RED Marketing for PPC and Google Ads management, businesses can ensure that their campaigns are set up for success, with effective ad copy, targeting and bidding strategies. This can help them reach their target audience, drive more clicks and conversions, and ultimately achieve their marketing and business goals.
Social media advertising is a type of digital advertising that uses social media platforms to promote a business or its products and services. Social media advertising can help businesses reach a wider audience and engage with potential customers in a more targeted and personalised way.
Some common social media advertising platforms include:
Email marketing is a digital marketing strategy that involves sending targeted promotional messages or newsletters to a specific audience via email. The goal of email marketing is to nurture relationships with customers, build brand loyalty and ultimately drive sales and revenue.
Newsletter curation is the process of gathering, selecting, and compiling content for a regular newsletter sent out via Mailchimp. A newsletter is an email sent to a list of subscribers that typically includes updates, news and information related to a particular topic or industry.
Our newsletter curation services include a range of activities, such as:
Digital advertising placements refer to the different areas on the internet where digital ads can be displayed. Here are some common digital advertising placements:
Digital advertising placements can be an effective way for businesses to reach their target audience and drive traffic and sales to their website. By working with RED Marketing, businesses can create targeted ad campaigns that reach the right audience, in the right place, at the right time.
Performance insights are critical for understanding how well a website or digital marketing campaign is performing and identifying areas for improvement. By analysing performance data, businesses can make informed decisions about marketing strategy, budget allocation, and other key business decisions.