Digital Agency in London
who are we?
about us
RED Marketing is a digital agency in London with global resources. We’re based in London with support offices and resources in Johannesburg, South Africa. At our digital marketing agency in London, we work fast, delivering quality, strategic thinking and efficiency within your budget management.
Experts is dedicated to helping you
Why choose us?
We’re a collective of creators.
We develop, design, strategise, manage, wonder, idealise, optimise – and we do it because we’re passionate.
Driven by passion
Whether your message is to drive sales or drive engagement, to spread awareness or spread love – we’re here to share your story, whatever it is.
And we’ll find different ways to tell people until they’re really listening. Because you dedicate your precious time to making excellent products and services, to improving your industry – and that passion grips us, motivates us, enamours us and pushes us. And that’s just the tip of the iceberg…
Our Process
How RED Works: A Step-by-Step Guide
Step 1
ANALYSIS
Once you partner with us, we embark on our tried-and-tested approach to brand analysis. We analyse your brand’s internal and external environment. With this understanding as the foundation, we build a customised plan for your brand. Understanding your products, internal operations, target market and customer experience against competitors is your greatest advantage when it comes to communication.
Step 2
DEVELOP
With a thorough understanding of your DNA, our Marketing Agency and Brand Development in London we use our skills and experience to combine the perfect solution of elements for your needs. We customise communication channels, tone, language and timelines for your brand to drive awareness, growth and engagement.
Step 3
TEST
We believe in an approach that meets your needs and drives your objectives. As such, we test concepts, campaigns and audience reactions over the initial period of working with you. Testing allows for the identification of the nuances relevant to your brand and audience. It also allows the team to understand what works, not just what is perceived to be effective.
Step 4
ADAPT
Fine-tuning your brand’s communication approach is a subtle art. It’s where we combine our years of experience with the results of the testing phase and adapt the strategy to mirror the personality and customer experience of your brand.
Step 5
IMPLEMENT
The most important component of this entire process is your customer. Everything we do for your brand focuses on your customers’ experience. A brand’s vision should be from the outside in; understanding how the customer sees and experiences your brand. We implement your communication strategy across the most appropriate channels, using the right balance of media and advertising to meet these needs.
Step 6
REPEAT
We don’t stop there when it comes to Brand Development in London. Complacency is not a word that rolls off our tongues, so once we reach the perfect solution, we go back to the beginning to continuously ensure your approach is up-to-date and relevant for you.
At RED Marketing, our journey from South Africa to the UK, built on over two decades of industry experience, has moulded us into a trusted global agency.
With a team of dedicated specialists, each passionate about creating positive, lasting marketing impact, we’re committed to understanding your vision and needs in depth.
We focus on building true partnerships with small to medium-sized established businesses where collaboration and trust thrive.
Our longstanding client relationships – some spanning over a decade – alongside countless success stories and heartfelt testimonials, speak to our unwavering dedication to exceptional service and reliable results. “When you work with us, you’re not just choosing a marketing agency; you’re securing a partner you can trust to care for your brand as we would our own. Allow us to bring you peace of mind, knowing your marketing journey is handled with expertise, care, and integrity.”
With appreciation,
Daniel Calbacho
Founder and Managing Director — RED Marketing South Africa & United Kingdom
Have a project in mind?
Let’s build your brand together
Learn More about Our Process or see Our Services
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- We are committed to providing quality solutions
- Provided by experts to help challenge critical activities
- Really know the true needs and expectations of customers
- Skilled Digital Agency in London