Awards – Evaton Mall (You Deserve for us to Serve)
The Evaton Mall #YouDeserveForUsToServe campaign – a project dear to our management team’s hearts that’s been a long…
Digital Talk
Digital Marketing News
Our ideas. Our thoughts. Our views.
Campaign Awards
Awards – Sandton City (The City of Icons)
We are The City; we are globally yours! Sandton City is Africa’s most iconic shopping centre. Defining the…
Awards – Evaton Mall (Bosso Ya Science)
The goal of #BossoYaScience is for students to have fun with science – to give them opportunities to…
Case Studies
Mall of Africa Barbie campaign
Introducing the latest addition to our case study series: Mall of Africa’s Barbie marketing campaign. In this case…
A journey of establishing a strong web presence for Clenergy Kitchen
Welcome back to our ongoing case study series here at RED Marketing! We’re excited to delve into the…
Navigating the social media path: Sandton City Shopping Centre’s evolution
At RED Marketing, we’re dedicated to building remarkable brands and achieving measurable results for our esteemed clients. Over…
DIGiTAL TALK ARTICLES
Facebook: How it continues to dominate social media
In the ever-evolving landscape of social media, where trends ebb and flow, Facebook maintains its throne. Despite facing…
Our top 3 AI tools for digital marketers
There’s no denying it – developments in artificial intelligence (AI) have started to impact work everywhere, including digital…
How to get your first 1,000 organic Instagram followers
It’s no secret that Instagram continues to be one of the best platforms for business opportunities in 2023.…
Social media algorithms: The evolution from Facebook and Twitter to TikTok
Inside social media algorithms: The good, the bad and the ugly Let’s be real for a minute. Social…
Why is SEO so expensive?
You’ve heard about search engine optimisation (SEO) – the process of optimising your website for search engines like…
5 red-hot Instagram marketing trends to watch in 2023
The mainstream media often refers to “influencer marketing”. It’s been a buzzword for a while now, yet there…
5 social media trends to watch out for in 2023
From TikTok’s continued rapid rise to Twitter’s tumultuous management shift, it’s difficult to predict what social media trends…
The pros and cons: Influencer marketing versus traditional marketing
The mainstream media often refers to “influencer marketing”. It’s been a buzzword for a while now, yet there…
5 new Facebook Pages features every business owner needs to know
Every time we log into Facebook, we find that a new feature has popped up – or that…
Are you losing customers to poor customer engagement?
Get social with me on Twitter, Instagram and TikTok @DanielCalbacho Brands are losing customers to poor customer engagement…
What are the best times to post on social media in 2022?
Since the disruption caused by the COVID-19 pandemic, there’s been a shift in how both brands and consumers…
Award-winning South African digital marketing agency expands to London
RED Marketing, an award-winning South African digital marketing agency based in Johannesburg, has announced that it will open…
Top 5 Instagram features you need to know in 2022
In 2022, Instagram is still one of the biggest players on the social media landscape. But Instagram isn’t…
4 tips for a successful rebrand in 2022
Branding is very important to companies both big and small. It not only defines who you are, but…
Our top 3 digital marketing resolutions to start the new year right
It seems like we blinked and 2021 is almost over. Now that 2022 is around the corner, it’s…
Here’s why your Facebook page likes are declining – and how to fix it
Attention, marketers! If you’ve been watching the number of page likes on your Facebook Business Page, you might…
4 secrets to beat the Facebook algorithm and increase organic reach
Good morning to everyone except for Karen, the social media marketing client (and ‘can I speak to your…
4 tips to write captivating Instagram captions for standout posts
A picture is worth a thousand words, right? Well, not necessarily. Although Instagram is an image-first social media…
Facebook and Instagram ads: The what, the how and the why
Are you wondering, “How much do Facebook and Instagram ads cost?”, “Are they worth it?” or, “Should I…
Starting out in the workplace
So, you are fresh out school and not sure what you want to do to earn cash or…
3 principles for motivating today’s young workforce
There are an estimated 14 million and 24.5 million young South Africans who belong to the so-called millennial…
Facebook Analytics is going away – but there’s no need to panic
Attention all marketers, social media managers and those that work with social media analytics! As you’ve probably already…
How do I get my business on the first page of Google?
“Where should you bury something that you don’t want people to find?” The answer to that is, “On…
How to Use AR in your Marketing Strategy
With the onset of the Covid-19 pandemic many brands had to look for new ways to reach their…
Top 5 social media content calendars to plan your content
Do you know what content you’re posting this Monday? How about two Mondays from now, Monday of next…
WhatsApp: stay, or leave?
Terence Steenkamp WhatsApp says not to worry about your personal data being shared with owner Facebook and third…
5 top tips to run successful Instagram giveaways
An Instagram giveaway is a powerful tool. Not only is a successful Instagram giveaway a fantastic way to…
RED Marketing Award from MEA Business Awards
RED Marketing, based in Johannesburg, South Africa, was established in 2003 by Daniel Calbacho. It originated as a…
Why Instagram engagement rate matters and how to calculate it
Can you believe that Instagram turned 10 last month? Since it was launched in October 2010, the app…
Why video is essential to your marketing plan
Trends in digital marketing come and go but one has found increased traction in an ever-changing online landscape:…
Good content counts
We’ve all heard the phrase “content is king”. It might have become somewhat of a cliched phrase but,…
Building a successful social media presence
Social media is indispensable to any business that wants to elevate its standing and attract more customers. So,…
Subscribe Today!
Want to be the first to know about the latest digital marketing news and social media news? Subscribe to RED Marketing’s newsletter to get your monthly dose of all things social – and what’s happening in all of our digital endeavours – sent straight to your inbox.