Awards – Evaton Mall (You Deserve for us to Serve)
The Evaton Mall #YouDeserveForUsToServe campaign – a project dear to our management team’s hearts that’s been a long…
Digital Talk
Digital Marketing News
Our ideas. Our thoughts. Our views.
Campaign Awards
Awards – Sandton City (The City of Icons)
We are The City; we are globally yours! Sandton City is Africa’s most iconic shopping centre. Defining the…
Awards – Evaton Mall (Bosso Ya Science)
The goal of #BossoYaScience is for students to have fun with science – to give them opportunities to…
Case Studies
Automotive Industry Case Study
Automotive Industry Case Study - RED Marketing has been marketing cars for the last ten years
Beauty PR and Influencer Campaigns Case Study Presentation
By strategically implementing our Beauty PR and Influencer Campaign methods, achievements came to fruition
VHS Case Study Presentation
The VIRTUAL HIGH SCHOOL - PR strategy that involved curating press releases that would spark the media’s interest.
Malls and Shopping Centres – Case Study
Boasting 20+ years of marketing expertise, numerous awards, a decade in mall marketing and another in social media,…
Cosmetic Clients – Case Study
Collaborating with over 20 international beauty and cosmetic brands, RED Marketing has brought its expertise to Cosmetic renowned…
Restaurant Clients – Case Study
Since 2014, RED Marketing has been actively involved in the restaurant industry. The journey began with Trumps Grillhouse…
A Successful Corporate Public Relations Campaign: The Virtual High School in the Education Industry.
The Virtual High School successfully launched a fully digital school through a corporate public relations campaign.
The Beauty Bag – Public Relations Management & Influencers Marketing
Public Relations Management & Influencers Marketing for The Beauty Bag. An online store in the cosmetics and beauty…
Barbie fever at Mall of Africa – a marketing success story through digital marketing services and strategic social media management.
Introducing the latest addition to our case study series: Mall of Africa’s Barbie marketing campaign. In this case…
A journey of establishing a strong web presence for Clenergy Kitchen through web services and development.
Welcome back to our ongoing case study series here at RED Marketing! We’re thrilled to share the next…
Navigating the social media path: Sandton City Shopping Centre’s evolution through retail social media services.
At RED Marketing, we’re dedicated to providing retail social media services, building remarkable brands and achieving measurable results…
DIGiTAL TALK ARTICLES
How to use Facebook lead ads: Tips, tricks and best practices
You’re scrolling through Facebook and suddenly, a slick ad pops up offering an exclusive deal. Without even breaking…
A digital marketing agency’s guide to this year’s biggest Instagram features
Feeling overwhelmed by the constant flood of Carousels, Reels and Stories? You’re not alone! Keeping up with Instagram…
Crush the competition! The power of competitor keyword analysis
Imagine you’re running a cosy little coffee shop, and one day, you notice a new place opening just…
The price of visibility: Meta’s bold expansion of Meta Verified
Stop the scroll! Meta’s latest bombshell announces an expansion of its Meta Verified service for users, introducing three…
8 tips to optimise Facebook ads for the highest ROI in 2024
In a digital landscape marked by shifting privacy regulations and algorithm updates, Facebook ads remain a cornerstone for…
8 tips to optimise Facebook ads for the highest ROI in 2024
In a digital landscape marked by shifting privacy regulations and algorithm updates, Facebook ads remain a cornerstone for…
Breaking ground: The AI influencer marketing shift
In the world of influencer marketing, where authenticity and relatability have long been the driving forces, a new…
Why social media AI tools won’t replace your digital marketing agency
In digital marketing, artificial intelligence (AI) is a game-changer, reshaping landscapes with its efficiency and automation. As we…
Facebook: How it continues to dominate social media
In the ever-evolving landscape of social media, where trends ebb and flow, Facebook maintains its throne. Despite facing…
Our top 3 AI tools for digital marketers
There’s no denying it – developments in artificial intelligence (AI) have started to impact work everywhere, including digital…
How to get your first 1,000 organic Instagram followers
It’s no secret that Instagram continues to be one of the best platforms for business opportunities in 2023.…
Social media algorithms: The evolution from Facebook and Twitter to TikTok
Inside social media algorithms: The good, the bad and the ugly Let’s be real for a minute. Social…
Why is SEO so expensive?
You’ve heard about search engine optimisation (SEO) – the process of optimising your website for search engines like…
5 red-hot Instagram marketing trends to watch in 2023
The mainstream media often refers to “influencer marketing”. It’s been a buzzword for a while now, yet there…
5 social media trends to watch out for in 2023
From TikTok’s continued rapid rise to Twitter’s tumultuous management shift, it’s difficult to predict what social media trends…
The pros and cons: Influencer marketing versus traditional marketing
The mainstream media often refers to “influencer marketing”. It’s been a buzzword for a while now, yet there…
5 new Facebook Pages features every business owner needs to know
Every time we log into Facebook, we find that a new feature has popped up – or that…
Are you losing customers to poor customer engagement?
Get social with me on Twitter, Instagram and TikTok @DanielCalbacho Brands are losing customers to poor customer engagement…
What are the best times to post on social media in 2022?
Since the disruption caused by the COVID-19 pandemic, there’s been a shift in how both brands and consumers…
Award-winning South African digital marketing agency expands to London
RED Marketing, an award-winning South African digital marketing agency based in Johannesburg, has announced that it will open…
Top 5 Instagram features you need to know in 2022
In 2022, Instagram is still one of the biggest players on the social media landscape. But Instagram isn’t…
4 tips for a successful rebrand in 2022
Branding is very important to companies both big and small. It not only defines who you are, but…
Our top 3 digital marketing resolutions to start the new year right
It seems like we blinked and 2021 is almost over. Now that 2022 is around the corner, it’s…
Here’s why your Facebook page likes are declining – and how to fix it
Attention, marketers! If you’ve been watching the number of page likes on your Facebook Business Page, you might…
4 secrets to beat the Facebook algorithm and increase organic reach
Good morning to everyone except for Karen, the social media marketing client (and ‘can I speak to your…
4 tips to write captivating Instagram captions for standout posts
A picture is worth a thousand words, right? Well, not necessarily. Although Instagram is an image-first social media…
Facebook and Instagram ads: The what, the how and the why
Are you wondering, “How much do Facebook and Instagram ads cost?”, “Are they worth it?” or, “Should I…
Starting out in the workplace
So, you are fresh out school and not sure what you want to do to earn cash or…
3 principles for motivating today’s young workforce
There are an estimated 14 million and 24.5 million young South Africans who belong to the so-called millennial…
Facebook Analytics is going away – but there’s no need to panic
Attention all marketers, social media managers and those that work with social media analytics! As you’ve probably already…
How do I get my business on the first page of Google?
“Where should you bury something that you don’t want people to find?” The answer to that is, “On…
How to Use AR in your Marketing Strategy
With the onset of the Covid-19 pandemic many brands had to look for new ways to reach their…
Top 5 social media content calendars to plan your content
Do you know what content you’re posting this Monday? How about two Mondays from now, Monday of next…
WhatsApp: stay, or leave?
Terence Steenkamp WhatsApp says not to worry about your personal data being shared with owner Facebook and third…
5 top tips to run successful Instagram giveaways
An Instagram giveaway is a powerful tool. Not only is a successful Instagram giveaway a fantastic way to…
RED Marketing Award from MEA Business Awards
RED Marketing, based in Johannesburg, South Africa, was established in 2003 by Daniel Calbacho. It originated as a…
Why Instagram engagement rate matters and how to calculate it
Can you believe that Instagram turned 10 last month? Since it was launched in October 2010, the app…
Why video is essential to your marketing plan
Trends in digital marketing come and go but one has found increased traction in an ever-changing online landscape:…
Good content counts
We’ve all heard the phrase “content is king”. It might have become somewhat of a cliched phrase but,…
Building a successful social media presence
Social media is indispensable to any business that wants to elevate its standing and attract more customers. So,…
Subscribe Today!
Want to be the first to know about the latest digital marketing news and social media news? Subscribe to RED Marketing’s newsletter to get your monthly dose of all things social – and what’s happening in all of our digital endeavours – sent straight to your inbox.