Digital Talk

Digital Marketing News
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Campaign Awards

digital marketing news, News and Blogs
26Oct

Awards – Evaton Mall (You Deserve for us to Serve)

The Evaton Mall #YouDeserveForUsToServe campaign – a project dear to our management team’s hearts that’s been a long…

digital marketing news, News and Blogs
26Oct

Awards – Sandton City (The City of Icons)

We are The City; we are globally yours! Sandton City is Africa’s most iconic shopping centre. Defining the…

digital marketing news, News and Blogs
26Oct

Awards – Evaton Mall (Bosso Ya Science)

The goal of #BossoYaScience is for students to have fun with science – to give them opportunities to…

Case Studies

digital marketing news, News and Blogs
22May

Automotive Industry Case Study

Automotive Industry Case Study - RED Marketing has been marketing cars for the last ten years

digital marketing news, News and Blogs
15Apr

Beauty PR and Influencer Campaigns Case Study Presentation

By strategically implementing our Beauty PR and Influencer Campaign methods, achievements came to fruition

digital marketing news, News and Blogs
08Apr

VHS Case Study Presentation

The VIRTUAL HIGH SCHOOL - PR strategy that involved curating press releases that would spark the media’s interest.

digital marketing news, News and Blogs
01Apr

Malls and Shopping Centres – Case Study

Boasting 20+ years of marketing expertise, numerous awards, a decade in mall marketing and another in social media,…

digital marketing news, News and Blogs
29Mar

Cosmetic Clients – Case Study

Collaborating with over 20 international beauty and cosmetic brands, RED Marketing has brought its expertise to Cosmetic renowned…

digital marketing news, News and Blogs
25Mar

Restaurant Clients – Case Study

Since 2014, RED Marketing has been actively involved in the restaurant industry. The journey began with Trumps Grillhouse…

digital marketing news, News and Blogs
18Mar

A Successful Corporate Public Relations Campaign: The Virtual High School in the Education Industry.

The Virtual High School successfully launched a fully digital school through a corporate public relations campaign.

digital marketing news, News and Blogs
26Feb

The Beauty Bag – Public Relations Management & Influencers Marketing

Public Relations Management & Influencers Marketing for The Beauty Bag. An online store in the cosmetics and beauty…

digital marketing news, News and Blogs
07Nov

Barbie fever at Mall of Africa – a marketing success story through digital marketing services and strategic social media management.

Introducing the latest addition to our case study series: Mall of Africa’s Barbie marketing campaign. In this case…

digital marketing news, News and Blogs
11Sep

A journey of establishing a strong web presence for Clenergy Kitchen through web services and development.

Welcome back to our ongoing case study series here at RED Marketing! We’re thrilled to share the next…

digital marketing news, News and Blogs
03Aug

Navigating the social media path: Sandton City Shopping Centre’s evolution through retail social media services.

At RED Marketing, we’re dedicated to providing retail social media services, building remarkable brands and achieving measurable results…

DIGiTAL TALK ARTICLES

digital marketing news, News and Blogs
26Jun

Crush the competition! The power of competitor keyword analysis

Imagine you’re running a cosy little coffee shop, and one day, you notice a new place opening just…

digital marketing news, News and Blogs
23May

The price of visibility: Meta’s bold expansion of Meta Verified

Stop the scroll! Meta’s latest bombshell announces an expansion of its Meta Verified service for users, introducing three…

digital marketing news, News and Blogs
08Apr

8 tips to optimise Facebook ads for the highest ROI in 2024

In a digital landscape marked by shifting privacy regulations and algorithm updates, Facebook ads remain a cornerstone for…

digital marketing news, News and Blogs
22Mar

8 tips to optimise Facebook ads for the highest ROI in 2024

In a digital landscape marked by shifting privacy regulations and algorithm updates, Facebook ads remain a cornerstone for…

digital marketing news, News and Blogs
16Feb

Breaking ground: The AI influencer marketing shift

In the world of influencer marketing, where authenticity and relatability have long been the driving forces, a new…

digital marketing news, News and Blogs
10Jan

Why social media AI tools won’t replace your digital marketing agency

In digital marketing, artificial intelligence (AI) is a game-changer, reshaping landscapes with its efficiency and automation. As we…

digital marketing news, News and Blogs
24Oct

Facebook: How it continues to dominate social media

In the ever-evolving landscape of social media, where trends ebb and flow, Facebook maintains its throne. Despite facing…

digital marketing news, News and Blogs
16May

Our top 3 AI tools for digital marketers

There’s no denying it – developments in artificial intelligence (AI) have started to impact work everywhere, including digital…

digital marketing news, News and Blogs
01Apr

How to get your first 1,000 organic Instagram followers

It’s no secret that Instagram continues to be one of the best platforms for business opportunities in 2023.…

digital marketing news, News and Blogs
14Mar

Social media algorithms: The evolution from Facebook and Twitter to TikTok

Inside social media algorithms: The good, the bad and the ugly Let’s be real for a minute. Social…

digital marketing news, News and Blogs
13Feb

Why is SEO so expensive?

You’ve heard about search engine optimisation (SEO) – the process of optimising your website for search engines like…

digital marketing news, News and Blogs
20Jan

5 red-hot Instagram marketing trends to watch in 2023

The mainstream media often refers to “influencer marketing”. It’s been a buzzword for a while now, yet there…

digital marketing news, News and Blogs
13Dec

5 social media trends to watch out for in 2023

From TikTok’s continued rapid rise to Twitter’s tumultuous management shift, it’s difficult to predict what social media trends…

digital marketing news, News and Blogs
09Dec

The pros and cons: Influencer marketing versus traditional marketing

The mainstream media often refers to “influencer marketing”. It’s been a buzzword for a while now, yet there…

digital marketing news, News and Blogs
26Sep

5 new Facebook Pages features every business owner needs to know

Every time we log into Facebook, we find that a new feature has popped up – or that…

digital marketing news, News and Blogs
29Jul

Are you losing customers to poor customer engagement?

Get social with me on Twitter, Instagram and TikTok @DanielCalbacho Brands are losing customers to poor customer engagement…

digital marketing news, News and Blogs
28May

What are the best times to post on social media in 2022?

Since the disruption caused by the COVID-19 pandemic, there’s been a shift in how both brands and consumers…

digital marketing news, News and Blogs
08Mar

Award-winning South African digital marketing agency expands to London

RED Marketing, an award-winning South African digital marketing agency based in Johannesburg, has announced that it will open…

digital marketing news, News and Blogs
17Feb

Top 5 Instagram features you need to know in 2022

In 2022, Instagram is still one of the biggest players on the social media landscape. But Instagram isn’t…

digital marketing news, News and Blogs
13Jan

4 tips for a successful rebrand in 2022

Branding is very important to companies both big and small. It not only defines who you are, but…

digital marketing news, News and Blogs
06Dec

Our top 3 digital marketing resolutions to start the new year right

It seems like we blinked and 2021 is almost over. Now that 2022 is around the corner, it’s…

digital marketing news, News and Blogs
03Nov

Here’s why your Facebook page likes are declining – and how to fix it

Attention, marketers! If you’ve been watching the number of page likes on your Facebook Business Page, you might…

digital marketing news, News and Blogs
20Oct

4 secrets to beat the Facebook algorithm and increase organic reach

Good morning to everyone except for Karen, the social media marketing client (and ‘can I speak to your…

digital marketing news, News and Blogs
11Aug

4 tips to write captivating Instagram captions for standout posts

A picture is worth a thousand words, right? Well, not necessarily. Although Instagram is an image-first social media…

digital marketing news, News and Blogs
06Jul

Facebook and Instagram ads: The what, the how and the why

Are you wondering, “How much do Facebook and Instagram ads cost?”, “Are they worth it?” or, “Should I…

digital marketing news, News and Blogs
14Jun

Starting out in the workplace

So, you are fresh out school and not sure what you want to do to earn cash or…

digital marketing news, News and Blogs
11Jun

3 principles for motivating today’s young workforce

There are an estimated 14 million and 24.5 million young South Africans who belong to the so-called millennial…

digital marketing news, News and Blogs
09Jun

Facebook Analytics is going away – but there’s no need to panic

Attention all marketers, social media managers and those that work with social media analytics! As you’ve probably already…

digital marketing news, News and Blogs
29Mar

How do I get my business on the first page of Google?

“Where should you bury something that you don’t want people to find?” The answer to that is, “On…

digital marketing news, News and Blogs
24Mar

How to Use AR in your Marketing Strategy

With the onset of the Covid-19 pandemic many brands had to look for new ways to reach their…

digital marketing news, News and Blogs
11Feb

Top 5 social media content calendars to plan your content

Do you know what content you’re posting this Monday? How about two Mondays from now, Monday of next…

digital marketing news, News and Blogs
02Feb

WhatsApp: stay, or leave?

Terence Steenkamp WhatsApp says not to worry about your personal data being shared with owner Facebook and third…

digital marketing news, News and Blogs
13Jan

5 top tips to run successful Instagram giveaways

An Instagram giveaway is a powerful tool. Not only is a successful Instagram giveaway a fantastic way to…

digital marketing news, News and Blogs
12Jan

RED Marketing Award from MEA Business Awards

RED Marketing, based in Johannesburg, South Africa, was established in 2003 by Daniel Calbacho. It originated as a…

digital marketing news, News and Blogs
23Nov

Why Instagram engagement rate matters and how to calculate it

Can you believe that Instagram turned 10 last month? Since it was launched in October 2010, the app…

digital marketing news, News and Blogs
04Nov

Why video is essential to your marketing plan

Trends in digital marketing come and go but one has found increased traction in an ever-changing online landscape:…

digital marketing news, News and Blogs
28Oct

Good content counts

We’ve all heard the phrase “content is king”. It might have become somewhat of a cliched phrase but,…

digital marketing news, News and Blogs
22Oct

Building a successful social media presence

Social media is indispensable to any business that wants to elevate its standing and attract more customers. So,…

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