Dr Eva Case Study
In the highly competitive and regulated medical industry, establishing a standout online presence is no small feat.
This case study explores how we at RED Marketing, an award winning digital marketing agency in London and South Africa, used a dynamic mix of SEO and social media strategies to elevate plastic surgeon Dr Eva Siolo’s online presence.
The challenge
Limited social media presence and ageing website Dr Eva’s practice struggled with a minimal social media presence and an outdated website. This made it challenging to engage potential patients and stand out in a competitive digital landscape.
01.Regulatory Constraints: The medical industry has strict rules around advertising and promotion, requiring a careful and compliant marketing approach. Ads often get disapproved, and search terms are frequently rejected.
02. Fierce Competition: With so many aesthetic practices vying for attention, standing out in this crowded market is particularly tough.
03. Establishing Trust: Building trust and credibility with potential patients is crucial but challenging in the medical field.
THE IMPLEMENTATION
To tackle these challenges head-on, we developed a comprehensive and creative strategy that leveraged the power of SEO and social media to boost Dr Eva’s online presence.
What we set out to achieve
Comprehensive Seo Strategy
We focused on keyword optimisation, creating engaging and informative content, and boosting local SEO to improve visibility on search engine results pages (SERPs).
Targeted Google Ads Campaign
These campaigns were designed to deliver immediate visibility with persuasive ad copy, optimised landing pages and precise targeting of audiences looking for aesthetic and wellness services.
Targeted campaigns
We ran targeted Facebook ad campaigns to reach potential patients in Sandton and surrounding areas. These ads were optimised for both engagement and conversions, driving traffic to her page and increasing visibility.
Engagement boosts
By actively engaging with followers through timely responses, interac-tive posts and community-focused content, we encouraged more in-teractions and shares, boosting organic reach.
Visual branding
We used eye-catching graphics and consistent branding to make the page more visually appealing and aligned with Dr Eva’s style. This included vibrant imagery and video content that showcased her practice’s unique approach and state-of-the-art technology. To keep the content fresh and engaging, we incorporated bright, Miami-inspired colours that changed monthly.
A personal touch
Dr. Eva’s tone of voice – trendy, approachable and knowledgeable – was integrated into the content, making her social media pages feel personal and professional at the same time.
Website Results
- Significant increase in website traffic:
The practice’s website saw a remarkable surge in organic traffic and overall visits. - Enhanced search engine rankings:
Achieved higher rankings for relevant keywords, leading to greater visibility on SERPs. - Heightened brand awareness:
The Google Ads campaign and SEO efforts significantly boosted brand visibility and recognition. - Substantial surge in patient enquiries:
There was a notable increase in patient enquiries and appointment requests via the website and phone calls. - The conservative budget for Google Ads over a 6 month period has yielded 9,850 new visitors to the website and appeared on Google Search Engine 307,000 times.
Social Media Results
- Our efforts resulted in a 358% increase in Facebook followers, a 135% rise in page
visits and a reach of over 400,000 people – a remarkable 50% year-on-year increase. - Higher engagement rates:
Interactive posts and visuals significantly boosted likes, comments and shares, fostering a more engaged community. - Increased brand recognition:
Consistent use of Dr Eva’s distinctive style and colour palette enhanced brand recall and made her practice more recognisable. - Enhanced conversion rates:
Targeted ads and informative content effectively guided potential patients through the decision-making process, leading to more enquiries and appointment requests.