We build a digital home for your brand to live in… then, we ensure you’re the best host your visitors could ever imagine
RED Marketing’s team of website specialists take a strategic approach to website design and development to create exceptional digital experiences that deliver results. Website strategy development is the process of defining the goals and objectives of a website and developing a plan to achieve those goals. It involves identifying the target audience, understanding their needs and behaviours and determining the best ways to engage and convert them through the website. A website strategy should align with the overall business strategy and should consider factors such as user experience, content development, search engine optimisation and website analytics. The goal of website strategy development is to create a website that effectively supports the business objectives and helps to achieve the desired results.
CMS stands for Content Management System, which is a software application that enables users to create, manage, and publish digital content, usually on a website. A CMS typically provides a user-friendly interface for managing content, allowing users to easily create, edit, and publish web pages, blog posts, images, videos and other digital assets. CMS software can be either open source or proprietary, and some popular examples of CMS platforms include WordPress, Drupal, Joomla and Magento. The CMS designation is used to refer to the software or platform that a website is built on.
E-commerce development is the process of creating an online store or e-commerce website that enables businesses to sell products or services over the internet. This involves developing the website architecture, integrating payment gateways, designing the user interface, and implementing a range of features that facilitate the buying process. E-commerce development also includes setting up a secure and reliable platform for transactions, managing product catalogues, and implementing marketing and promotional strategies to attract customers. E-commerce development can be done using a variety of technologies and platforms, depending on the needs and requirements of the business. Some popular e-commerce platforms include WooCommerce and Shopify.
UX (User Experience) and UI (User Interface) design are two essential aspects of designing a website, application or software. UX design focuses on creating a positive and meaningful experience for users by considering their needs, expectations and goals. It involves research, testing, and analysing user behaviour to understand how they interact with the product and how to improve their experience.
UI design, on the other hand, focuses on the visual and interactive elements of the product, such as the layout, typography, colours, and icons. It involves creating an interface that is aesthetically pleasing and easy to use, while also being functional and intuitive for the user.
Together, UX and UI design work to create a seamless and enjoyable experience for the user, making it easier for them to achieve their goals and complete tasks. Effective UX/UI design can lead to increased user engagement, customer satisfaction and conversion rates.
A well-designed and well-implemented back end is essential for creating a fast, reliable and scalable application or website that can handle a large number of users and complex data management tasks. Back-end development includes tasks such as creating and managing databases, setting up server-side authentication and security protocols, and developing APIs (Application Programming Interfaces) that allow the front-end and back-end systems to communicate and exchange data.
Responsive design is an approach to web design that aims to create a website that can adapt and adjust to different screen sizes and device types, providing users with a consistent and optimised viewing experience across all devices. This means that the website layout, design, and content will automatically adjust to the size of the user’s device, whether it is a desktop computer, tablet, or smartphone.
Prototyping is the process of creating a preliminary version or model of a product or system to test and validate design concepts and functionality before investing significant resources in development. In the context of web or software development, prototyping typically involves creating a working model of a website, application, or software that demonstrates its key features and functionality.
API (Application Programming Interface) integration is the process of connecting two or more software applications or systems by exchanging data and functionality through predefined interfaces. API integration allows different applications to communicate with each other and share data seamlessly, enabling businesses to streamline workflows and automate processes.
Effective website copywriting involves understanding the target audience and their needs, and crafting a message that resonates with them. It also involves using SEO (Search engine optimisation) best practices to improve the website’s visibility and ranking on search engines.
Website copywriting can include a variety of content types, including homepage copy, product descriptions, landing pages, blog posts and more. It requires a strong command of language, grammar, and style, as well as an understanding of how to use visual elements such as headings, subheadings, and images to break up the text and make it more readable.
Copy editing is an important part of the website development process, as it helps to ensure that the content is accurate, engaging and effective in achieving its intended purpose. The goal of copy editing is to improve the overall quality of the website’s written content by identifying and correcting errors in grammar, spelling, punctuation, and syntax, as well as enhancing the clarity and impact of the message.
Website copy editing also involves checking for consistency in tone, style, and voice across all pages and content types. It may also involve revising the content to improve its flow and readability and ensuring that it is optimised for SEO (Search engine optimisation) by using relevant keywords and phrases.
By implementing internal SEO (Search engine optimisation) best practices, businesses can improve their website’s ranking and visibility on search engines, attract more targeted traffic, and ultimately drive more conversions and revenue. This includes optimising the website’s content, structure, and technical elements to make it more accessible to search engines and easier to navigate for users.