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Creative Services and Content Curation
We help you find your voice
Creative services and content curation
from copywriting to photography – are key to the success of marketing and branding for several reasons. Our creative services contribute to effective marketing strategies by capturing attention, communicating messages, building brand identity, providing value to your audience as well as developing unique and visually compelling content.CREATIVE STRATEGY
PHOTOGRAPHY & VIDEOGRAPHY
COPYWRITING
CREATIVE STRATEGY
We create cutting-edge work to elevate our clients’ visibility. Creative strategy is the process of developing a comprehensive plan to create and execute innovative and effective marketing campaigns. It involves aligning the brand’s messaging with the target audience’s needs and preferences and using creativity and innovation to differentiate the brand from competitors.
It includes the following components:
Identify the target audience and understand their needs, interests and behaviours which are essential in developing an effective creative strategy.
Defining the key message that the creative content or campaign will communicate to the target audience. This message should align with the business's overall goals and objectives.
Develop a unique and creative approach to the content or campaign that will resonate with the target audience and capture their attention.
Define the branding and tone that will be used in the content or campaign to ensure consistency with the overall brand image and messaging.
Outline the specific tactics and channels that will be used to execute the creative strategy, such as social media, email marketing, video production or advertising.
Establish metrics and evaluation criteria to measure the success of the creative strategy and adjust as needed.
Art & Creative Direction
Art Direction:
We have a strong and dynamic team of creative professionals for any kind of design branding project. Art direction is a key aspect of creative branding and involves the process of developing and implementing the visual style and tone of a brand’s creative assets, including advertising campaigns, social media content, and other marketing materials.
Art direction typically involves working closely with designers, photographers, and other creatives to develop a visual language and style that is consistent with the brand’s values and messaging. This may involve selecting specific colours, typography, imagery, and other design elements that create a unique and cohesive visual identity for the brand.
Effective art direction requires a deep understanding of the brand’s target audience, as well as an ability to balance creative expression with the need to communicate key messaging and meet business objectives. It is a collaborative process that requires close coordination between creative teams and other stakeholders to ensure that the final product accurately reflects the brand’s identity and resonates with its audience.
Creative direction:
Bringing innovative stories to life for brands is what we do. Creative direction is the process of guiding and overseeing the creative vision and execution of a project or campaign. It involves working closely with our team of creative professionals, such as graphic designers, art directors, copywriters, photographers and videographers, to ensure that the creative work aligns with the brand’s goals, values, and target audience.
GRAPHIC DESIGN
Our team of talented graphic design specialists understand that strategically driven creative design is the key to integrated communications. Graphic design is the process of creating visual content that communicates a message or idea to a specific audience. This can include a wide range of creative assets, including logos, typography, illustrations, photographs, and other visual elements.
Our team of graphic designers use various design tools and techniques to create visually compelling content that aligns with a brand’s messaging and resonates with its target audience.
Logos
We create unique and memorable logos. A logo is a visual symbol or mark that represents a company or brand. It is often the most recognisable and memorable aspect of a brand’s visual identity, and serves as a shorthand for the brand’s values, personality and mission. A well-designed logo can help build brand recognition, create a strong brand identity and differentiate a company from its competitors.
Branding
As a full-service creative agency, RED Marketing creates authentic connections between brands and audiences. Branding in the digital age refers to creating and maintaining a brand’s online presence, reputation, and identity through various digital channels, such as social media, websites, email marketing, search engines, and other digital marketing channels. Creative branding is the process of developing a unique and memorable brand identity that stands out from the competition and resonates with your target audience. Creative branding involves using design, messaging, and storytelling to create a cohesive and compelling brand experience across all touch points.
Some important factors to consider in digital branding include:
- Branding elements: A business's visual identity, including its logo, colour scheme, and typography, should be consistent across all digital channels.
- Messaging and tone: The language and tone used in digital communications should reflect the brand's values and resonate with the target audience.
- User experience: A brand's website and other digital platforms should be user-friendly, easy to navigate, and provide a seamless experience for users.
- Social media presence: Social media platforms are essential for building a digital brand, and businesses should establish a consistent voice and tone across all social media channels.
- Reputation management: Monitoring and responding to online reviews and feedback is crucial to maintaining a positive online reputation.
Corporate & Brand Identity Curation
Your business’s identity needs to set it apart from its competition, stand out and say something, and build a relationship with customers. Corporate and brand identity curation involves the creation and management of a visual and conceptual identity that represents a company’s values, personality, and goals. This identity includes elements such as logos, colour schemes, typography, tone of voice and messaging. A strong corporate and brand identity can help build brand recognition and loyalty, differentiate a company from competitors, and create a consistent experience across all touchpoints.
Advertising & Digital Advertising
Digital advertisements are a type of advertising that are delivered through digital channels such as search engines, social media platforms, websites, mobile apps, and email. They can take many forms, including display ads, video ads, social media ads, search engine ads and email marketing campaigns.
Social Media Copywriting
Our team of copywriters define and elevate brands through the written word with creative messaging. Social media copywriting involves writing and creating content for social media platforms such as Facebook, Twitter, Instagram, LinkedIn and others. It is a critical component of any social media marketing strategy, as well-written and engaging copy can help capture the attention of the target audience, drive engagement and increase conversions.
Social Media Post Creation
Social media post curation is the process of selecting, editing and publishing content on social media platforms that align with the brand’s values, voice, and goals. It involves finding relevant and engaging content, creating new content, and selecting the best format, visuals and messaging to resonate with the target audience.
PHOTOGRAPHY & VIDEOGRAPHY
Marketing photo and video shoots are an important part of developing visual content for marketing campaigns. These shoots involve planning, coordinating, and executing the creation of photos and videos that align with a brand’s messaging and resonate with its target audience.
Brand shoots involve the creation of visual content such as photography and videography that align with a brand’s values, messaging and marketing goals. The purpose of brand shoots is to create high-quality and visually appealing content that showcases the brand’s products, services and values in a compelling way.
COPYWRITING
From logos, graphic and web design to content and video production, our team of copywriting specialists combine relevant ideas with focused copy to create powerful designs that inspire a response. Copywriting is the art and science of writing compelling and persuasive marketing copy that drives a desired action from the target audience. This can include a wide range of written content, including headlines, taglines, website copy, product descriptions, email campaigns, social media posts, and other marketing materials.
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