our process

Brand Development in London

We provide Brand Development in London. RED Marketing follows a six-step process from brand analysis to implementation.

ANALYSIS

Once you partner with us, we embark on our tried-and-tested approach to brand analysis. We analyse your brand’s internal and external environment. With this understanding as the foundation, we build a customised plan for your brand. Understanding your products, internal operations, target market and customer experience against competitors is your greatest advantage when it comes to communication.

DEVELOP

With a thorough understanding of your DNA, our Marketing Agency and Brand Development in London we use our skills and experience to combine the perfect solution of elements for your needs. We customise communication channels, tone, language and timelines for your brand to drive awareness, growth and engagement.

TEST

We believe in an approach that meets your needs and drives your objectives. As such, we test concepts, campaigns and audience reactions over the initial period of working with you. Testing allows for the identification of the nuances relevant to your brand and audience. It also allows the team to understand what works, not just what is perceived to be effective.

ADAPT

Fine-tuning your brand’s communication approach is a subtle art. It’s where we combine our years of experience with the results of the testing phase and adapt the strategy to mirror the personality and customer experience of your brand.

IMPLEMENT

The most important component of this entire process is your customer. Everything we do for your brand focuses on your customers’ experience. A brand’s vision should be from the outside in; understanding how the customer sees and experiences your brand. We implement your communication strategy across the most appropriate channels, using the right balance of media and advertising to meet these needs.

REPEAT

We don’t stop there when it comes to Brand Development in London. Complacency is not a word that rolls off our tongues, so once we reach the perfect solution, we go back to the beginning to continuously ensure your approach is up-to-date and relevant for you.