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Enzo & The Bed – Branding Case Study
The challenge
Enzo & The Bed began with a heartfelt story – a German Shepherd named Enzo who inspired a bed that supports joints and looks great in the living room. The product promised true orthopedic comfort, solid memory foam, expert tailoring, premium fabrics and a waterproof, breathable liner. Add a technical anti-slip base and removable, washable covers and you’ve got serious substance. Our task with creative branding services in London was to turn that substance into an identity that feels joyful and premium at the same time. It had to work everywhere dogs and their people meet the brand – stitched on a fabric tag, splashed across a product page and in a social feed.
Paws on the process
For a direct-to-consumer product, our creative branding services in London must build a brand story and sales together. That means exploring multiple creative lanes and giving the founder choices – playful monograms, classic wordmarks, character-led routes – because interpretation shapes how quickly a shop page earns trust. We mapped how typography would behave on tags, how colour would sit against fabric swatches and how a logo would crop inside social squares. Options matter at this stage. Our approach stayed open by design – test widely, keep the strategy tight – so the winning direction could scale from a cosy product shot to a street-side billboard without losing charm.
Client:
Enzo & The Bed
Industry
Corporate / Animals
Services :
Branding, Logo Design, Creative Services
The goals
Translate craftsmanship into a brand identity – then make it effortless to use. The identity needed warmth for lifestyle photography and clarity for product detail. Typography had to carry personality in headlines yet stay highly legible in specs and sizes. Colour needed to feel cuddle-worthy indoors while still punching on outdoor media. The logo had to behave on small labels, stitched patches and web favicons. Packaging, emails and ads needed clear hierarchy so product details were obvious. With our creative branding services in London as the frame, our objective was a toolkit that sells comfort and craft in equal measure – lovable at first glance, convincing at second.
The process and results
We explored four distinct directions, each tested in real contexts. The chosen design used a chunky, confident wordmark with soft, irregular letterforms that feel huggable, paired with a refined serif script for the sub-line. Friendly curves signalled comfort, while heft conveyed durability. A terracotta-leaning palette tied neatly to the hero bed fabric and lifted beautifully in lifestyle photography. This direction stood out because it read clearly at distance, scaled down cleanly on labels and blended playfulness with reliability.
Another option explored organic, 60s-inspired forms drawn from the natural curl of a dog at rest. A third direction leaned into a heritage serif with a hand-drawn Enzo portrait – powerful for storytelling but less efficient for fast e-commerce decisions. The final path embraced an architectural sans with a geometric bed illustration. With our creative branding services in London, the chosen identity was rolled out into social templates, email designs, packaging flats and web headers – ensuring launch felt cohesive and sales-ready.
