Malls and Shopping Centres – Case Study
REVOLUTIONISING RETAIL: Strategic marketing for shopping centres and malls
Boasting 20+ years of marketing expertise, numerous awards, a decade in mall mark eting and another in social media, c oupled with our comprehensive shopping centre/mall roster, we stand out as seasoned industry specialists.RED Marketing has worked with:
Boasting 20+ years of marketing expertise, numerous awards, a decade in mall marketing and
another in social media, coupled with our comprehensive shopping centre/mall roster,
we stand out as seasoned industry specialists.
HIGHLIGHTS
- RED Marketing has been a part of teams that have won over 160 SACSA Footprint Marketing Awards.
- RED Marketing has been a part of the teams that have won Spectrum Awards for best marketing campaigns.
- Managed the top 5 largest Facebook audiences – Sandton City, Eastgate Shopping Centre, Nelson Mandela Square, Mall of Africa and Gateway Theatre of Shopping.
- Managed 5 of the top 10 Instagram audiences – Sandton City, Eastgate Shopping Centre, Nelson Mandela Square, Mall of Africa and Gateway Theatre of Shopping.
- Managed Sandton City Shopping Centre and Nelson Mandela Square’s social media for over 9 years.
- Built Sandton City Shopping Centre’s social media to the largest social media audience of any shopping centre in the Southern Hemisphere with an impressive nearly 900 000 Facebook followers.
- Reached over 3 million screens a month on average, garnering an ROI of 3000:1.
- Won gold SACSA Footprint Marketing Awards for a digital marketing campaign that reached over 29 million screens and garnered incredible engagement results.
- Worked with community centres and built loyal, highly engaged audiences.
Client:
Sandton City, Eastgate Shopping Centre, Nelson Mandela Square, Mall of Africa and Gateway Theatre of Shopping. etc
Industry
Retail
Services :
Strategy Formulation, Profile Management, Content Curation, Videography,. Photography, Design Services, Advertising, Branding, Reporting, Community Management, Marketing Awards
OUR SERVICES FOR SHOPPING CENTRES AND MALLS
Social Media Management
RED Marketing has assisted these shopping centres with the following social media tasks: Strategy Formulation, Profile Management, Content Curation, Videography,. Photography, Design Services, Advertising, Branding, Reporting, Community Management, Marketing Awards
Design Implementation
From conceptualisation to tangible realisation, we have the capability to bring any branding element you require to life – seamlessly transitioning from digital design to physical implementation.
Brand Design Development
We take pride in our ability to craft a multitude of branding elements that are skilfully implemented in various ways. Our approach revolves around maintaining brand messaging and continuity, ensuring an impactful brand presence across different platforms and applications.
Influencer Marketing Campaigns
RED Marketing has collaborated with an array of influencers – ranging from macro-influencers such as Pearl Thusi and Boity Thulo to a diverse group of micro-influencers, tailoring these partnerships to meet the specific needs of each mall.
Award-Winning Brand Campaign And Design
RED Marketing plays a crucial role in every phase of the campaign development process. This includes: conceptualisation based on objectives – whether it’s aimed at increasing foot traffic, crafting brand campaigns, expanding social media presence and engagement, shooting campaigns and content, and finally, implementing these initiatives across diverse social media channels to achieve optimal results for the centre.
Photography
We develop unique content themes monthly, aligning with the overarching marketing strategy, campaigns, retail events and yearly happenings. These themes, tailored for omni-channel marketing, encompass various elements such as colour schemes, videography, tenant categories, special social media or acknowledgement days and public holidays. All efforts are centred on promoting the mall and ensuring cohesion across platforms.
Website Development
RED Marketing has built UX/UI and fully responsive websites. We specialise in the comprehensive web development and maintenance of malls, ensuring a smooth online experience that reflects the essence of each shopping destination. From user-friendly interfaces to ongoing upkeep, we bring digital excellence to mall websites.
