RED Marketing

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Digital Agency in London

Put your brand in influential mouths

PUBLIC RELATIONS AND INFLUENCER MARKETING

Let’s make your brand the talk of the town! As social media keeps soaring, public relations and influencer marketing are your brand’s ticket to fame and fortune.

Here at Red Marketing,

We blend these powerhouse strategies to skyrocket your reputation, connect you with your ideal audience and spark engagement that truly matters.

Our goal is to help clients build a positive reputation, increase brand awareness, and drive business success through effective communication and relationship-building with their target audience.

Public relations
Influencer marketing
Engaging public relations tactics

Public relations services

Our goal is to help clients build a positive reputation, increase brand awareness, and drive business success through effective communication and relationship-building with their target audience.

Securing coverage in print and digital publications

Securing coverage in both print and digital publications is a fundamental aspect of public relations.

By creating and disseminating news and information about your brand to various media outlets, positive media attention is garnered. This not only increases brand visibility but also helps establish the brand as a credible and authoritative source in its industry. Consistent media coverage keeps your brand top-of-mind for consumers and stakeholders, while strategic placement in targeted publications can attract specific audiences and drive engagement.

Professional press release writing

Crafting professional and informative press releases tailored to your desired audience is key.

These press releases are designed to generate media coverage and increase public awareness of important news, such as product launches, events or corporate announcements. Ensuring that the content is engaging and newsworthy helps attract the attention of journalists and media outlets, thereby maximising the chances of getting featured. Additionally, incorporating relevant quotes, statistics and multimedia elements can enhance the appeal and shareability.

Building relationships with media members

Establishing and maintaining positive relationships with journalists, editors and producers is essential for securing media coverage and opportunities.

These relationships are built on trust and mutual understanding, ensuring that media members view your brand as a reliable and valuable source of information. Regular engagement and interaction with the media help keep your brand top of mind, increasing the likelihood of coverage. Our longstanding relationships with media outlets further solidify our reputation as a trusted partner in delivering news and stories that resonate with their audiences.

Crisis management and reputational threats

During a crisis, managing your brand’s reputation and communication is crucial!

Providing strategic guidance, crafting holding statements and engaging in hands-on media relations support helps mitigate the impact of the crisis on your brand’s image. By proactively addressing the situation and communicating effectively with stakeholders, you can navigate the crisis and maintain your reputation. Additionally, monitoring media and social channels allows for swift responses to emerging issues, ensuring your brand remains resilient in challenging times.

Interacting with media members

Proactively engaging with media members to promote your brand, product or service is an ongoing effort.

This involves pitching stories, responding to media enquiries and providing journalists with valuable information and insights. By building strong relationships with media members, your brand can secure positive publicity, increase brand awareness and establish itself as a thought leader in its industry.

Organising media events

Organising and promoting media events designed to capture the attention of journalists, bloggers, influencers and other media members is a powerful way to showcase your brand or product.

These events provide firsthand experiences, allowing media members to engage directly with your brand and its offerings. Creating memorable and impactful events helps generate media coverage and buzz around your brand.

Influencer marketing services

Influencer identification is the process of identifying individuals who have a large and engaged following on social media and can influence their followers’ opinions and purchasing decisions.

Identifying relevant influencers

Identifying individuals with large, engaged followings on social media who can influence their followers’ opinions and purchasing decisions is a critical step in influencer marketing.

These influencers should align with your brand’s values and target audience, ensuring that their endorsement resonates authentically with their followers.

Influencer outreach and partnerships

Once relevant influencers are identified, reaching out to them with personalised messages that clearly articulate your brand’s value proposition and expectations for the partnership is essential.

Building genuine relationships with influencers helps establish trust and credibility, increasing the likelihood of successful collaborations.

Content creation and guidance

Collaborating with influencers to create content that aligns with your brand’s messaging and goals involves providing clear briefs and guidance.

While it’s important to maintain brand consistency, allowing influencers creative freedom ensures that the content resonates with their followers and feels authentic.

Campaign management and performance tracking

Overseeing and coordinating all aspects of influencer marketing campaigns, from reviewing and approving content to monitoring performance metrics, is key to success.

Tracking engagement rates, reach and conversions provides valuable insights that inform future influencer strategies and partnerships.

Engaging public relations tactics

Our goal is to help clients build a positive reputation, increase brand awareness, and drive business success through effective communication and relationship-building with their target audience.

Influencer gifting and press drops

Generating buzz and excitement around your brand or product through gifting and press drops involves sending carefully curated gifts or products to journalists, influencers or other media members.

This tactic aims to secure coverage or mentions, leveraging the influence and reach of the recipients to amplify your brand’s message.

Paid influencer partnerships

Facilitating paid collaborations where influencers receive compensation for promoting your brand’s products or services on their social media platforms ensures a structured and mutually beneficial partnership.

These paid partnerships are designed to maximise the influencer’s impact and reach, driving engagement and conversions for your brand.

Ambassador programmes and community building

Creating ambassador programmes that recruit loyal customers, fans or influencers to represent and promote your brand’s products or services fosters a community of passionate brand advocates.

These ambassadors actively spread the word about your brand, leveraging their networks and influence to enhance brand visibility and credibility.

Giveaways and competitions

Engaging your audience and increasing brand awareness through giveaways and competitions is a popular and effective public relations tactic.

By partnering with media or influencers, the reach and impact of these giveaways and competitions are amplified, creating excitement and driving participation.

How we work, works

We’re in the business of results. Take a look at our recent work, or get in touch to learn more about how we did it.

FEATURED IN

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South Africa Prestige Award - PR Agency of the Year award for 2022/23
South Africa Prestige Award - PR Agency of the Year award for 2022/23
Africa Excellence Awards - 2022 (Most Trusted Boutique Marketing Agency)
Africa Excellence Awards - 2022 (Most Trusted Boutique Marketing Agency)
MEA Business Awards - 2020 (Best Full-Service Marketing Agency)
MEA Business Awards - 2020 (Best Full-Service Marketing Agency)
Best Boutique Marketing Agency London - Business Excellence Awards 2024
Best Boutique Marketing Agency London - Business Excellence Awards 2024
Spectrum Award Presented for Advertising, Client Sandton City Shopping Centre 2023
Spectrum Award Presented for Advertising, Client Sandton City Shopping Centre 2023

Frequently asked questions

Success in PR is measured through a combination of metrics like engagement, media placements, social media mentions, website traffic and Advertising Value Equivalent (AVE). AVE helps quantify the publicity value of features in print and digital publications by calculating the equivalent cost of purchasing the same amount of space or time through advertising. Our digital marketing agency in London can help you track these metrics and adjust your strategy for maximum impact.

The beauty of PR is its adaptability. PR strategies are versatile and can benefit a wide variety of industries – from tech and healthcare to retail and hospitality. Each industry requires a tailored approach, but public relations and influencer marketing can elevate your brand’s visibility and drive meaningful connections with target audiences, regardless of the sector.

Influencers can connect with niche audiences in ways traditional advertising can’t. By pairing your brand with the right influencers, we create authentic endorsements that drive engagement and build trust. It’s a cornerstone of modern public relations and influencer marketing, delivering reach that feels personal and relatable.

We believe in combining creative storytelling with a results-driven approach. By seamlessly integrating public relations and influencer marketing into your overall digital strategy, we craft campaigns that are not only impactful but also measurable. Plus, our personal touch ensures your brand’s story is told authentically.

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